Who Framed Roger Rabbit is a 1988 American film produced by Amblin Entertainment and The Walt Disney Company(released on its Touchstone Pictures banner), which blends traditional animation and live action. The film takes place in a fictionalized version of Los Angeles set in 1947, where animated characters (always referred to as " Toon s") are real beings who live and work alongside humans in the real world, most of them as actors in animated cartoon s. At $70 million, Roger Rabbit was one of the most expensive films to date at the time of its release. The film proved a sound investment, earning over $150 million during its original theatrical release.