O-Pee-Chee was a 20th-century Canadian company that produced candy, and later trading card s. It was started in London, Ontario in 1911 by two brothers, John and Duncan McDermid. The name was taken from Opechee, the robin's name in the Henry Wadsworth Longfellow poem The Song of Hiawatha.Like a number of candy companies in the U.S., O-Pee-Chee got into the business of selling sports card s with bubblegum, producing cards of ice hockey players as early as 1933.